Curriculum

Course Delivery Methods

Health Communication Course Delivery Methods
The Health Communication online degree program is designed to be manageable within the lifestyle of busy students like you. All course content will be delivered directly to you via the course website.
Learn Online Anywhere
All course content is delivered through a combination of lectures, readings, discussions, online assignments, and peer and professional [...]

Master of Science in Health Communication

The Master of Science in Health Communication curriculum is designed to integrate key topics, practices, and technologies from diverse fields—the compilation of which is a uniquely professional academic experience that produces graduates prepared to make significant real-world contributions to personal and public health concerns through communication.
Within the program, students will actively engage in discussion, assignments, [...]

Contemporary Public Relations MET CM 701

Overview: This course provides an overview of the professional principles and practices in public relations for corporate, governmental, agency, and nonprofit organizations. It includes history, organization, and scope of the public relations field; its roots in social science, types of campaigns and programs, and professional ethics. (4 cr.)
Course Benefits:
Students will:

Learn theories, strategies, and tactics in [...]

Interactive Marketing Communication
MET CM 719

Overview: This course provides an overview of the theories, practices, and techniques in the emerging field of interactive marketing communication (IAMC).  The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, [...]

Contemporary Health Care Marketing
MET CM 734

This course provides an in-depth understanding of the essential concepts of marketing and their application to health care. Students gain a working knowledge of marketing tools (such as pricing, promotion, channels, consumer behavior, brand equity, and segmentation) and how to use them. Students build practical applied skills in analyzing marketing problems and developing marketing programs [...]

Media Relations MET CM 743

Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film, and online media. The course will examine the principles and practices of working with mass media “gatekeepers” to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. [...]

American Health Care System for Health Communicators MET CM 750

Overview: A vital component of the Health Communication curriculum, this course explores the health care system in terms of 1) communication within organizations, resources, and processes that constitute structure and operations; 2) relationships among stakeholders that shape it; and 3) resulting policies that impact system performance and influence the future of health care. Given the [...]

Epidemiology for the Health Communicator
MET CM 751

Overview: The purpose of this course is to introduce the basic principles and methods of epidemiology and demonstrate their applicability in the field of public health. A further objective is to provide an introduction to the basic skills needed to critically interpret the epidemiologic literature relevant to public health professionals. (4 cr.)
The overall goals of [...]

The Biology of Disease MET CM 752

This course, designed for students who have little or no background in the biological sciences, provides a foundation in the biological mechanisms and principles underlying major health problems. Selected health problems are explored from a biological perspective in order to provide fundamental information about infectious and non-infectious agents of disease, disease transmission, biological defense mechanisms, [...]

Nutrition and Health for Communicators
MET CM 753

Overview: The course provides an introduction to concepts in human nutrition and their application in the area of public health. In addition to providing basic information regarding nutrients, the design of practical diets that promote health throughout the life cycle will be discussed. Subjects such as tools for healthy eating, nutrition policy, and hot topics [...]

Ethical Issues MET CM 754

Overview: This course reviews the nature and scope of moral dilemmas and problematic decision making in public health, medicine, and health care. After a survey of ethical theory, the course focuses on a broad range of ethical concerns raised by the theory and practice of public health and medicine, including: the nature of health, disease [...]

Introduction to Health Communication
MET CM 781

Overview: Health Communication is an emerging field in which professional communicators and health providers inform, influence and motivate individual, institutional, governmental and public audiences about important health issues. This course examines and bridges the theory and practice of interpersonal, organizational, mass communication, and new media relevant to the professional communicator and health practitioner alike. [...]