Contemporary Public Relations MET CM 701

Overview: This course provides an overview of the professional principles and practices in public relations for corporate, governmental, agency, and nonprofit organizations. It includes history, organization, and scope of the public relations field; its roots in social science, types of campaigns and programs, and professional ethics. (4 cr.)

Course Benefits:

Students will:

• Learn theories, strategies, and tactics in current practice emphasized and applied to health communication.
• Explore opportunities and requirements for work in the field.
• Apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations, and employee communication.