Articles tagged Health Care Marketing
Understanding the Current State of Health Literacy
Health literacy is an important but often overlooked concept in the health care industry. October is Health Literacy Month and to address the importance of communication between physicians, therapists, clinicians, and their patients, the Institute for Healthcare Advancement recently held their Health Literacy Conference in Irvine, CA.
At the conference, Dr. Pauline Hamel, a professor at Boston [...]
Contemporary Health Care Marketing
MET CM 734
This course provides an in-depth understanding of the essential concepts of marketing and their application to health care. Students gain a working knowledge of marketing tools (such as pricing, promotion, channels, consumer behavior, brand equity, and segmentation) and how to use them. Students build practical applied skills in analyzing marketing problems and developing marketing programs [...]
Read MoreMarketing Professional not Working in Health Care
Are you a skilled communicator? Perhaps you already have a career as a professional marketer or public relations specialist in a field of emphasis other than health care. If so, it’s time to consider bringing your skills to bear in a field that offers rapid growth potential and the chance to have a greater impact [...]
Read MoreCareers
Health Communication offers a myriad of exciting career pathways. Health care, in its many forums and expressions, is in great need of talented written, oral, and organizational communicators. An education in Health Communication can position you to successfully work in a number of capacities and in a broad set of professional positions.
Some of the most [...]
