Articles tagged Interactive Marketing
Interactive Marketing Communication
MET CM 719
Overview: This course provides an overview of the theories, practices, and techniques in the emerging field of interactive marketing communication (IAMC). The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, [...]
Read MoreMarketing Professional not Working in Health Care
Are you a skilled communicator? Perhaps you already have a career as a professional marketer or public relations specialist in a field of emphasis other than health care. If so, it’s time to consider bringing your skills to bear in a field that offers rapid growth potential and the chance to have a greater impact [...]
Read MoreCareers
Health Communication offers a myriad of exciting career pathways. Health care, in its many forums and expressions, is in great need of talented written, oral, and organizational communicators. An education in Health Communication can position you to successfully work in a number of capacities and in a broad set of professional positions.
Some of the most [...]
