Tom Fauls

Title: Associate Professor of Advertising, Director of the College of Communication Advertising Program

Degrees: BA, Communication Arts, University of Notre Dame
MS, Advertising, University of Illinois
Web Commerce Program graduate, DePaul University School of Computer Science, Telecommunications and Information Systems Institute for Professional Development
GAP (Google Advertising Professional)

Course: Interactive Marketing Communications (MET CM 757) 

Professor Fauls is a marketing communications consultant who’s been an ad manager for a Fortune 500 company, a principal in his own integrated marketing agency, an agency exec and currently a specialist in interactive marcom.

His agency career began with two years as an AE before becoming a copywriter, creative director and executive creative director. He has worked at NWAyer, Leo Burnett, TLK (now Euro RSCG), JWT, FCB, Cramer-Krasselt, et al. Experience includes work in all media — general, direct and interactive — and on many brands including United Airlines, various Kraft brands, Sears, Motorola, Kemper, ABC/Chicago, GM MasterCard, MCI, GE Capital, medical/pharma accounts, Frito-Lay, Southwest, Coors, Kellogg’s, McDonalds, Discover Card, HP, Zenith, software accounts, Activision and multiple P&G brands.

Prof. Fauls is a co-author of The Media Revolution Edition of Advertising & The Business of Brands.

Ongoing Research Topics: SEO, SEM, online display advertising, social media marketing

Advice for New Students: The more you build your knowledge of interactive marketing, the more valuable you’ll be in any marketing/advertising role.